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Our Programs

DSRAD programs further six major goals

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Economic Development/Cultural & Historic Preservation

Advance arts & culture as an integral part of the Downtown San Rafael economic engine that provides employment and supports the business community. Preserve and adaptively reuse cultural and historic assets.

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  • Create job opportunities for local artists that could include public art projects, beautification, branding, placemaking and wayfinding projects
     

  • Support local artist and creative led businesses through collaboration, tax credits, and economic development strategies to attract new artist enterprises
     

  • Provide opportunities for adaptive reuse of current cultural and historic buildings that are underutilized, through arts and cultural programming and creative placemaking efforts

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Arts Programming

Expand arts and cultural opportunities in all forms in the Downtown San Rafael community.

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  • Expand and create new arts and cultural programming opportunities within existing district assets and expand to include other assets such as activation of public spaces and vacant lots and buildings.

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Direct Artist Support

Prioritize support to the artists that make arts and culture possible, enriching life in San Rafael.

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  • Through collaboration, identify possible funding opportunities for artists to engage in the planning and implementation of new and expanded programming

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Community Engagement/Promotion

Engage the community to help shape and participate in the arts and cultural activities in Downtown San Rafael.

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  • Increase civic participation through cultural and artistic programs and inclusive celebrations
     

  • Increase marketing and promotion to the broader community

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Equity and Inclusion

IDEA
Inclusion, diversity, equity & access.

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  • Increase diversity by creating connections, collaborations and expanding opportunities for artists of color, people with disabilities, and other historically marginalized groups.
     

  • Provide opportunities for diverse and free programming that will attract underrepresented audiences

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Tourism/Visitation

A busy downtown is a healthy downtown. Arts and cultural activities, when paired with shopping, dining, lodging and other unique assets, are strong foundations for marketing downtown San Rafael as a destination for visitors both near and far.

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  • Stimulate more visitation through collaborative efforts with the local tourism bureau

    Create a destination marketing strategy that promotes the District, district assets, activities and amenities

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